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Bitcoin: Heading mainstream?

Posted by Hiwot Wolde-Senbet on Fri, Jan 31, 2014 @ 07:42 AM

It’s no surprise that Bitcoin forced its way to the World Economic Forum Annual Meeting’s
agenda, which took place last week in Davos, where the world’s top politicians, financiers and academics were discussing the most pressing issues facing the world today. The theme of this year’s conference was “reshaping the world” and, given how Bitcoin has reshaped the way people think about money, it would be rude to leave it out! However, the overall sentiment towards Bitcoin seemed rather sceptical.

Martin Arnold, Banking Editor at the Financial Times, who attended the summit, reported that top US financial leaders believe Bitcoin could be used to fund illegal activities. Given the recent arrest of Charlie Shrem, the vice chairman of the Bitcoin Foundation, you can understand their concern. As a result of these fears, Bitcoin may not be able to survive the regulation standards that will apply to it. The US Treasury secretary, Jack Lew and Jamie Dimon, chairman and chief executive at JPMorgan, stated that regulatory uncertainty has deterred banks from offering services to virtual currency businesses; this will make it difficult for Bitcoin businesses to survive rigorous regulatory conditions.  

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Mifid II is coming and firms better prepare

Posted by Christopher Faimali on Thu, Jan 23, 2014 @ 10:48 AM

Tuesday 14th January was a monumental day for the European securities market as the three branches of the European Union government reached an agreement to more tightly regulate the trading of derivatives and other complex instruments.

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The Davos truce

Posted by Ian Burge on Mon, Jan 20, 2014 @ 07:50 AM

#Davos and #WEF. These are the top trending hashtags amongst the financial community today according to Comtela, Cognito’s social PR platform which tracks the Twitter activity of more than 700 financial journalists. And you can place money on the fact that the prevalence of these hashtags will snowball as this year’s World Economic Forum Annual Meeting cranks up over the next few days.

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Love at first sight? Not exactly, but a lot to be learned from CES 2014.

Posted by Tom Coombes on Fri, Jan 17, 2014 @ 01:33 PM
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Was there loveable technology at CES 2014? Tom Coombes, Cognito's CEO was in Vegas last week to find out what’s in store for us

There are many good reasons to attend trade shows that are not in your sector. Inspiration and ideas above all. With these motivations in mind, combined with some important client meetings, I flew to Vegas last week to see what we should learn from CES 2014. Heralded as one of the largest consumer technology shows in the world, I wanted to see how the world of trade shows is changing, what lessons we should bring to our financial services and tech sectors, and to understand how technology will be changing our lives in the coming years.

My overriding impression  was just how large CES is. Despite numbers being down from its heyday, (200,000 plus visitors to 135,000 today), the event is massive and the swarms of people make huddles around the most impressive technology inevitable. In no particular order, my main takeaways were:

Wearables are here to stay, but not that compelling yet

Unlike your first iPhone or iPad encounter, none of the wearables on show delivered love at first sight for me. There was nothing that was really going to change my world, although there is so much momentum behind wearables (glasses, watches, etc) that its hard to see we won't all be wearing something in the future. I am not compelled to buy a fitbit or similar today, but I acknowledge that as a clear leader emerges, I probably will do so in time.

Curved TVs, 4K will come and get cheaper

Some massive screens, 3d and high res, served to demonstrate that the hardware manufacturers are working hard to get us to replace and upgrade. Our screens will become more curved and higher definition, but these are variations on a theme, not radical innovations. There was nothing so massive as to be the overriding new TV experience, though some incredible presentations and experiences from Panasonic and LG, to name a couple.

Social media should play a central role in tradeshow participation

It was helpful to see the role social played in promoting and facilitating dialogues for hundreds of thousands who couldn't be at the show. Some nice media analysis and a cockpit from a social partner meant we could see the dozens of hashtags that were used alongside CES2014. Reach was measured, audiences tracked and impact assessed in a very quantifiable way for many participants. Social media has now become a fundamental part of any firm's participation in a tradeshow. The opportunity for extended reach, engagement and dialogue is utterly compelling. For the finance industry, the main takeaway is that social participation should receive a lot more attention in the planning process.

All in all, a very useful visit to keep abreast of what is new and happening. Nothing earth shattering and a great shame that the world's greatest innovators, Google and Apple, were not there, but useful also to see the marketing tips and tricks the world's electronic firms are using.

Other notable takeaways

  • 3D printing is here, but not that useful at the moment
  • Our devices and appliances are finally getting connected to the web
  • Audi's Traffic Light Assist is the next bit of really great, and imminent, car technology

And as Michael Bay showed, the best presenters are rehearsed and trained and can talk convincingly in public, even if the autocue doesn’t work....

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Five themes to watch in APAC in 2014

Posted by Tim Williamson on Thu, Jan 16, 2014 @ 02:28 PM
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APAC is an exciting financial services marketplace. It is no coincidence that so many of our clients are committing more resources to capture the opportunity in this diverse and dynamic region.

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2013 financial story round-up

Posted by Jon Schubin on Fri, Jan 03, 2014 @ 09:40 PM

As the government stood at the edge of a fiscal cliff, Twitter made its IPO and Obamacare changed healthcare for millions and healthcare, 2013 was a pretty big year for financial news.

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Cognito Appoints Tim Williamson as Managing Director Asia Pacific

Posted by Brittany Lett on Thu, Dec 05, 2013 @ 08:32 AM

Cognito is pleased to announce that Tim Williamson has been appointed Managing Director for the Asia Pacific region, based in Singapore.

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Cognito & Google give advice on social media best practice for financial services

Posted by Viv Hsu on Wed, Nov 27, 2013 @ 11:47 AM

This past week, Cognito worked in partnership with Google to jointly present an industry leading webinar on social media best practice in financial services.  The deep sector knowledge from Cognito combined with Google’s unparalleled digital overview provided real insights and relevant discussions onone of the industry’s hottest topics. There was a particular focus on highlighting companies in the financial services who are using social media successfully, to drive real business impact.

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Cognito and Google Webinar: Best Practices in Social Media for Financial Services in 2014

Posted by Cognito Business Development on Thu, Nov 21, 2013 @ 08:11 AM

Best Practices in Social Media for Financial Services in 2014

A webinar brought to you by Cognito and Google

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Using Big Data to Drive Communications Strategies

Posted by Brittany Lett on Wed, Nov 06, 2013 @ 10:57 AM

This fall, Cognito brought together some of the industry’s most innovative and data-savvy marketers to provide insights in to how financial services companies are currently using big data to  drive to help their business forward and influence the bottom line.

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