Events season is here again - another year, another set of industry conferences to attend and sponsor. Continuing an annual tradition, Cognito will be holding a free seminar to discuss best practices for maximizing sponsorship investment for the many events that our clients and industry peers attend.

On a cold winters morning, over 100 industry professionals made their way to Cognito’s first Breakfast Byte of the year to hear from HSBC’s Andy Berry, London First’s Rob McIvor and SunGard’s Paul Wilson on what they expect to be the biggest challenges for the financial services communications industry in 2013.

When doing so, it’s important to remember that objectives must be meaningful, measurable and reasonable.

The Museum of American Finance hosted its annual gala on Tuesday, January 8, and honored William Harrison, formerly Chairman and CEO of JPMorgan Chase. Mr. Harrison was presented the Whitehead Award for Distinguished Public Service and Leadership, an award recognizing leadership in finance and charity, named for John C. Whitehead, who was also in attendance.

Cognito London would like to invite you to Cognito's first Breakfast Byte of the new year, taking place on Thursday 24th January to discuss the prospects for communications in financial services in 2013.

Dear reader,

With the hustle and bustle of the holiday season in full swing, mobility is more important than ever for PR professionals. In financial media, there’s no logging off – we must stay up-to-date on financial news and suss out emerging trends and angles before the competition. Clients expect only the best.

For the past 5 years, Cognito has produced a finance-themed drinks menu for our holiday party. CNBC and Wall Street & Technology magazine both covered it this as in years past. Below is this year’s selection. Enjoy! Our clients did:

Monitoring and measuring social media is at the forefront of most marketing and communication professionals’ minds these days. With so many channels and endless information, trying to figure out metrics and KPI’s can be quite a daunting task. Many still rely on simple numbers, (i.e. number of followers, number of ‘likes’, etc.) but measurement experts will tell you this isn’t enough…

October saw the mass migration of the global transaction banking community out to Osaka. Bankers, vendors, regulators, lobbyists, journalists and other third parties all joined the throngs hurrying to the INTEX Osaka to join the dialogue.