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RSVP: Cognito's Breakfast Byte

Posted by Alley Leinweber on Fri, Oct 25, 2013 @ 12:22 PM
  
  
  
  

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Webinar Invitation: Data driven communications for 2014

Posted by Brittany Lett on Tue, Oct 08, 2013 @ 01:52 PM
  
  
  
  
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Using information to drive smarter PR campaigns

Date: Thursday 17th October 2013
Time: 8:00am PDT / 11:00am EDT / 16:00 BST

As communications professionals, you have access to hundreds of data points a year, but how do you use that data to inform your future communications strategies?


Cognito's upcoming webinar will provide insights in to how the most forward thinking CMOs and CCOs in finance are leveraging data to better support their teams, improve efficiency and reduce costs
.

Topics to be discussed include:
- How CMOs are using technology and data to support their communications teams
- How CMOs use competitive intelligence to tell their story to the C-Suite
- How measurement of PR is changing and how to keep up

 
We look forward to you joining us on October 17th.






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Wholesale finance plays it low key at the Conservatives in Manchester

Posted by Andrew Marshall on Fri, Sep 27, 2013 @ 11:16 AM
  
  
  
  

It’s fascinating that this year there’s really only a couple of fringe meeting on the broad topic of wholesale finance/investment banking and asset management at the Conservative party conference in Manchester, though no doubt there will be stands from some trade bodies and some one on one meetings.  Policy Exchange is looking at “Is it time to return the banks to the private sector”, with Nadhim Zahawi MP speaking.  Then there’s the Conservative Home/City UK event “The UK In A Global Race: Competitiveness of UK financial services” with speakers : Tim Montgomerie, Editor - Times Opinion (Chair); Rt Hon Greg Clark, Financial Secretary to the Treasury; Syed Kamall MEP; Andrea Leadsom MP; and Chris Cummings, Chief Executive – TheCityUK.

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As the world gears up for the Shanghai Free Trade Zone

Posted by EeGhim Chua on Fri, Sep 27, 2013 @ 04:07 AM
  
  
  
  
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Forget QE tapering for a moment. China is set to dominate financial headlines for the next few days as it gears up for the launch of the Shanghai Free Trade Zone (FTZ) this weekend.

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Time for a step change in financial services photography

Posted by Andrew Marshall on Mon, Sep 23, 2013 @ 03:07 AM
  
  
  
  

Sibos is always a great opportunity for financial services comms geeks like me to pig out on trade publications. Catching up on some of them on the flight back from Dubai, I noticed a few bits of client coverage I'd missed during a hectic week, but what really struck me was the mixed quality and style of photography. Of course, financial software doesn't easily make for great photography, hence the explosion of interest in infographics (aka graphs and charts!) in our field. Publications like Global Custodian and Euromoney have long been – in addition to strong photography - at the forefront of more cutting edge use of illustrations and cartoons, as well as bolder design treatments.

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A glimpse into the future of B2B Marketing

Posted by Kathryn Mortimer on Tue, Sep 17, 2013 @ 05:57 AM
  
  
  
  

Bright sunshine greeted guests as they arrived at Coq D’Argent for Cognito’s London Summer Breakfast Byte. Submarine analogies, debates and fascinating insights into the future of B2B marketing awaited them from Misys’s Mika-John Southwood, Cognito’s Tom Coombes and Tim Weller, CEO of Incisive Media, with Cognito’s Andrew Marshall moderating.

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Introducing Opportunities

Posted by Guest Contributor on Mon, Sep 16, 2013 @ 01:23 PM
  
  
  
  

Cognito Analytics introduces Opportunities. Watch the video to find out about the latest technology for PR and marketing professionals.

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Media updates from Southeast Asia and China

Posted by EeGhim Chua on Fri, Aug 30, 2013 @ 12:07 AM
  
  
  
  

Vietnam to ban news sharing on social media

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Cognito gets involved in the fight for more birthdays

Posted by Angela Byrne on Tue, Aug 20, 2013 @ 08:29 AM
  
  
  
  
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Cognito has a long standing relationship with the New York and New Jersey chapters of the American Cancer Society (ACS). Each year, we act as the pro-bono agency of record to the branches to host the Financial Services Cares Gala in New York City with the goal of bringing together the financial industry to raise funds and support for cancer research.

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A New Way to Think About Editorial Calendars

Posted by Jon Schubin on Fri, Aug 02, 2013 @ 10:51 AM
  
  
  
  

This week we launched a new Cognito Analytics product, Opportunities. We believe Opportunities represents an entirely new way of thinking about that most tedious of public relations tasks, the editorial calendar.

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