Next in our 10 Commandments of B2B Social Media in Financial Services series is Commandment #2: Align Strategically.

The concept of B2B social media in the financial services industry is uncharted territory for most people. It may seem intimidating and scary, but if you put a structure around it, it’s really not.

Conversations about social media are numerous and varied, but we recently came across an interesting article that touches on an aspect of social media that most people don't talk about - monetization.