Cognito has called New York City home for nearly 10 years. In that time, we’ve moved from Midtown to Financial District and then some. It has always been important to us as a public relations and marketing firm for financial services to give back to this city, however we can.

We, at Cognito, are proud to annouce another year of growth across our franchise of international offices, consulting and technology businesses.

Events season is here again - another year, another set of industry conferences to attend and sponsor. Continuing an annual tradition, Cognito will be holding a free seminar to discuss best practices for maximizing sponsorship investment for the many events that our clients and industry peers attend.

The Museum of American Finance hosted its annual gala on Tuesday, January 8, and honored William Harrison, formerly Chairman and CEO of JPMorgan Chase. Mr. Harrison was presented the Whitehead Award for Distinguished Public Service and Leadership, an award recognizing leadership in finance and charity, named for John C. Whitehead, who was also in attendance.

This upcoming Saturday, October 13, the Cognito team will trade suits for smocks as we participate in the annual New York Cares Day to benefit the city’s public schools.

Every year the American Cancer Society (ACS) hosts a Financial Services Cares Gala in New York City, bringing together financial service specialists and industry titans to raise money, support the cause and increase awareness. In our second year as their pro-bono agency of record, the Cognito ACS Committee supported the publicity of the event and attended the Gala on Monday, June 18.

Advertising Value Equivalency (AVE) has long been the industry standard for measuring the impact of public relations, however, this is no longer the case. AVEs are now considered to be irrelevant and are frowned upon by most in the industry. Currently, there is no replacement for AVEs, but why were they so important? AVEs were powerful because they provided a single number that spoke a language the board understood. Currently, there is no other single metric that does this for social or traditional media.

For the first time this year, Cognito will be participating in the JP Morgan Chase Corporate Challenge®, taking place June 13th and 14th in New York City, where all the funds raised will benefit the Central Park Conservancy.