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OsneyMedia Selects Cognito to Support Dual Buy-Side Events in Boston

Posted by Jessica Kleinman on Mon, Nov 12, 2012 @ 11:14 AM

Cognito is teaming up with OsneyMedia to help promote two events that will be held later this month in Boston. The Client Reporting & Communications (@ClientReport) and Buy-Side Data, Technology & Operational Strategy (@topstratdata) events will both be held at the Westin Copley Place on November 28.

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AVE is Dead; Long Live AVE!

Posted by Tom Coombes on Mon, Aug 20, 2012 @ 09:37 AM

Measurement is key to any business activity. This is especially true for PR and communications, but currently there are no industry standard metrics that show the value of PR to the business. The International Association for Measurement and Evaluation of Communications (AMEC) is trying to change that. AMEC is a global trade body that brings together media evaluation and communication research professionals, with a goal to develop the measurement industry and create professional standards to be used by agencies and individuals alike.

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If it’s not AVEs, then how do we measure PR?

Posted by Brittany Lett on Tue, Jun 19, 2012 @ 09:39 AM
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Advertising Value Equivalency (AVE) has long been the industry standard for measuring the impact of public relations, however, this is no longer the case. AVEs are now considered to be irrelevant and are frowned upon by most in the industry. Currently, there is no replacement for AVEs, but why were they so important? AVEs were powerful because they provided a single number that spoke a language the board understood. Currently, there is no other single metric that does this for social or traditional media.

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That Which You Measure, Will Improve

Posted by Tom Coombes on Thu, May 03, 2012 @ 08:29 AM

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Cognito Commandment #2: Align Strategically

Posted by Brittany Lett on Wed, Apr 18, 2012 @ 05:35 AM
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Next in our 10 Commandments of B2B Social Media in Financial Services series is Commandment #2: Align Strategically.

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An Introduction to Cognito Analytics

Posted by Ali Wells on Thu, Apr 12, 2012 @ 09:12 AM

Take a 60-second look at one of Cognito's proprietary pieces of technology, Cognito Analytics, and how see how it helps the financial services sector.

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A Year in the Life of Cognito…

Posted by Angela Byrne on Mon, Feb 06, 2012 @ 09:53 AM
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Here at Cognito, we pride ourselves at the coverage we secure for our clients. Whether it is the Financial Times, Bloomberg Television, Wall Street Journal, Dow Jones Newswires or our beloved trade magazines – we are constantly inspired to facilitate achievement for the firms we represent.

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Cognito named one of top 50 Most Engaged Workplaces in 2011!

Posted by Angela Byrne on Tue, Nov 15, 2011 @ 10:15 AM
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We are excited to share that we have been named one of the 50 Most Engaged Workplaces™ in 2011 by Achievers!

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Winning coverage in Asia

Posted by Anne Karumo on Fri, Sep 09, 2011 @ 02:34 AM

With Europe struggling with its own debt woes and the United States dealing with recessionary risk, it was Asia that was first to rebound from the 2008 global financial crisis and will continue to lead economic growth going ahead even in the current volatile environment. With the emergence of increasingly competitive markets, companies need to try harder to convey a positive image and sell their products and services.        

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Cognito’s Annual Summer Networking Event: Business Afterhours

Posted by Angela Byrne on Thu, Jun 23, 2011 @ 09:49 AM
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Last week, Cognito threw its annual Summer Executive Networking Reception at the “Top of the Strand” rooftop of the Strand Hotel in New York City. More than 80 financial services executives, including Cognito’s clients and industry peers, gathered to enjoy cocktails, enlightening conversation, and the glowing lights of the Empire State Building. Amongst the crowd, we had representatives from the DTCC, Goldman Sachs, Intel, LCH Clearnet, and even the Belgian Trade Commissioner made an appearance.

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