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Cognito & Google give advice on social media best practice for financial services

Posted by Viv Hsu on Wed, Nov 27, 2013 @ 11:47 AM
  
  
  
  

This past week, Cognito worked in partnership with Google to jointly present an industry leading webinar on social media best practice in financial services.  The deep sector knowledge from Cognito combined with Google’s unparalleled digital overview provided real insights and relevant discussions onone of the industry’s hottest topics. There was a particular focus on highlighting companies in the financial services who are using social media successfully, to drive real business impact.

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Introducing Opportunities

Posted by Guest Contributor on Mon, Sep 16, 2013 @ 01:23 PM
  
  
  
  

Cognito Analytics introduces Opportunities. Watch the video to find out about the latest technology for PR and marketing professionals.

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Going Social?

Posted by Tom Coombes on Mon, Apr 11, 2011 @ 11:38 AM
  
  
  
  

Finextra's Social Media Day in London is the tip of the iceberg for social media in financial services.
 


Social Media is the biggest single revolution in PR and marketing that most of us will ever see during our career. Last week Finextra held an event for the financial and financial tech industry to look at how social media is being used in the industry and what other firms should be doing. Cognito sponsored the event and introduced our new social media platform for financial services which enables firms to listen to and join the conversation online.
 
Approximately 200 people attended from many areas of financial services and represented many internal departments - from PR to compliance and legal. 
For those who missed it, some of the main takeaways were:
1) It takes time and resources to use social tools properly. Start listening and planning before you engage.
2) Social media doesn't belong to one particular department. Involve many functions in this new paradigm.
3) Good content is more important than ever and you need to be creative and thoughtful, but inline with the brand.
4) Openness and transparency are the hallmarks of social media. Be prudent and considered in your approach, but engage the spirit of the new media.
5) The market debate and commentary is now online. There are many many experts in all areas of financial services online now. This is where the debate is happening and opinions and reputations are being formed. If you haven't already engaged or started working a plan, now is the time to act.

If you would like to learn more about social media in financial services or Cognito's social media tool for financial services please visit www.cognitoanalytics.com/register or call your nearest office.

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Media, Measurement and Mindshare

Posted by Tom Coombes on Tue, Apr 27, 2010 @ 08:23 AM
  
  
  
  

The explosion (good and bad) of the media landscape is presenting all sorts of questions and dilemmas for PRs and journalists in the financial services sector. The terminology and options available are often bewildering for even the most seasoned PR pros. Cognito's latest edition of WoM helps to give an overview of what companies should be doing. Cognito is also about to launch the results of some new research into the use of social media in the financial sector. To ensure you get a copy, please email Tom.Coombes@cognitomedia.com.

For those who are confused as to what to do, here is an at a glance tip guide.

1) Focus on developing quality content
Interesting news, opinion and positioning is more important than ever

2) Evaluate the best channels for your business
Few companies can afford to send everything to everyone. Who are your audiences? What do they read? Which industry sites do they spend time at? Pick your distribution mechanisms accordingly.

3) Plan, don't react
Step back and plan your approach and landscape. Thorough planning and evaluation of the options from the outset is critical.  














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Is there anybody there?

Posted by Rod de St Croix on Wed, Jan 20, 2010 @ 11:13 AM
  
  
  
  

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High-Frequency News Cycle: The Challenges of the Presidency in the New Media Epoch

Posted by Paul Damon on Wed, Jan 20, 2010 @ 09:20 AM
  
  
  
  

The New Yorker's Ken Auletta has a masterful piece ("Non-Stop News") on the Obama Administration's communications efforts and the changing nature of media in this week's issue.   Under guidance from Obama's precocious Press Secretary, Robert Gibbs, we are given a picture of a Presidency that is ultra-awaredeliberate and 'on message', sensitive, reactive and oftentimes political, in a media environment that has been put into hyperdrive by technology - which has at once increased competition for content and challenged previous revenue structure - as well as everchanging consumption habits.

There are many lessons for both firms as well as journalists that we may take away from the results Obama and his press team's initiatives have seen in this new epoch:

- Transparency may give you the benefit of the doubt, but certainly won't let you fully control the story

 - New media is essential to engage, but thinking it will replace the press and their "preoccupation with conflict" is naive,   as well as intimating ambitions of something much more severe

- Reactivity sets a mold that is hard to break.

- PR strategy is paramount in an era where 'the story' can shift at any moment

- "We're all wire-service reporters now" - NBC’s chief White House correspondent, Chuck Todd.

- Being proactive and picking your battles still matters, no matter how short the attention span and story cylce seems to favor variety - be it legislation or a company's product offerings.  

With recent landmark setbacks to his party, it'll be interesting to see where history attributes blame for poor democratic performance in the polls, the oft-cited unemployment rate or the hyper-paced news cycle, increasingly incapable of digestion, only constant conflict.  Additionally, the power balance in the Senate will no doubt create many more challenges for Obama's PR program, ones that won't be so easily solved with a beer in the garden. 

We at Cognito constantly assess the developing media landscape in the financial services space and counsel clients on how to best articulate, further industry discussions and manage reputation under these evolving parameters.   The capital markets naturally have a longer running relationship with an audience known for instantaneous reaction to events and data, though even that is increasing with yet-to-be-seen consequences due to technology and structural shifts in the market.  And while on the topic of the capital markets (the one piece of legislation Auletta avoids is Financial Regulatory Reform actually), it is interesting to note other prominent figures who have found themselves victimto today's rapid fire news cycle with varying degrees of success and reactivity vs proactivity in approach.  

















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Everyone's talking about it…

Posted by Adam Honeysett-Watts on Mon, Apr 27, 2009 @ 04:22 PM
  
  
  
  
This morning it was the turn of the broadsheet financial press to pinpoint, dissect and analyse the current craze that we've all become so familiar with over the past few months. So what is it, who's using it and why?

The FT's Lucy Kellaway believes, '[Twitter] is potentially the best communication tool there is; the trouble is that most executives are making a complete hash of using it.' She suggests Tweeting has two clear advantages: keeping communications to a minimum and spreading simple messages so that 'followers' go looking for more information. She illustrated this with Alistair Darling's 'real-time' update of the Budget report last Wednesday. Apparently it worked for her!

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