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The Davos truce

Posted by Ian Burge on Mon, Jan 20, 2014 @ 07:50 AM

#Davos and #WEF. These are the top trending hashtags amongst the financial community today according to Comtela, Cognito’s social PR platform which tracks the Twitter activity of more than 700 financial journalists. And you can place money on the fact that the prevalence of these hashtags will snowball as this year’s World Economic Forum Annual Meeting cranks up over the next few days.

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Love at first sight? Not exactly, but a lot to be learned from CES 2014.

Posted by Tom Coombes on Fri, Jan 17, 2014 @ 01:33 PM
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Was there loveable technology at CES 2014? Tom Coombes, Cognito's CEO was in Vegas last week to find out what’s in store for us

There are many good reasons to attend trade shows that are not in your sector. Inspiration and ideas above all. With these motivations in mind, combined with some important client meetings, I flew to Vegas last week to see what we should learn from CES 2014. Heralded as one of the largest consumer technology shows in the world, I wanted to see how the world of trade shows is changing, what lessons we should bring to our financial services and tech sectors, and to understand how technology will be changing our lives in the coming years.

My overriding impression  was just how large CES is. Despite numbers being down from its heyday, (200,000 plus visitors to 135,000 today), the event is massive and the swarms of people make huddles around the most impressive technology inevitable. In no particular order, my main takeaways were:

Wearables are here to stay, but not that compelling yet

Unlike your first iPhone or iPad encounter, none of the wearables on show delivered love at first sight for me. There was nothing that was really going to change my world, although there is so much momentum behind wearables (glasses, watches, etc) that its hard to see we won't all be wearing something in the future. I am not compelled to buy a fitbit or similar today, but I acknowledge that as a clear leader emerges, I probably will do so in time.

Curved TVs, 4K will come and get cheaper

Some massive screens, 3d and high res, served to demonstrate that the hardware manufacturers are working hard to get us to replace and upgrade. Our screens will become more curved and higher definition, but these are variations on a theme, not radical innovations. There was nothing so massive as to be the overriding new TV experience, though some incredible presentations and experiences from Panasonic and LG, to name a couple.

Social media should play a central role in tradeshow participation

It was helpful to see the role social played in promoting and facilitating dialogues for hundreds of thousands who couldn't be at the show. Some nice media analysis and a cockpit from a social partner meant we could see the dozens of hashtags that were used alongside CES2014. Reach was measured, audiences tracked and impact assessed in a very quantifiable way for many participants. Social media has now become a fundamental part of any firm's participation in a tradeshow. The opportunity for extended reach, engagement and dialogue is utterly compelling. For the finance industry, the main takeaway is that social participation should receive a lot more attention in the planning process.

All in all, a very useful visit to keep abreast of what is new and happening. Nothing earth shattering and a great shame that the world's greatest innovators, Google and Apple, were not there, but useful also to see the marketing tips and tricks the world's electronic firms are using.

Other notable takeaways

  • 3D printing is here, but not that useful at the moment
  • Our devices and appliances are finally getting connected to the web
  • Audi's Traffic Light Assist is the next bit of really great, and imminent, car technology

And as Michael Bay showed, the best presenters are rehearsed and trained and can talk convincingly in public, even if the autocue doesn’t work....

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Cognito & Google give advice on social media best practice for financial services

Posted by Viv Hsu on Wed, Nov 27, 2013 @ 11:47 AM

This past week, Cognito worked in partnership with Google to jointly present an industry leading webinar on social media best practice in financial services.  The deep sector knowledge from Cognito combined with Google’s unparalleled digital overview provided real insights and relevant discussions onone of the industry’s hottest topics. There was a particular focus on highlighting companies in the financial services who are using social media successfully, to drive real business impact.

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Using Big Data to Drive Communications Strategies

Posted by Brittany Lett on Wed, Nov 06, 2013 @ 10:57 AM

This fall, Cognito brought together some of the industry’s most innovative and data-savvy marketers to provide insights in to how financial services companies are currently using big data to  drive to help their business forward and influence the bottom line.

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RSVP: Cognito's Breakfast Byte

Posted by Alley Leinweber on Fri, Oct 25, 2013 @ 12:22 PM

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Webinar Invitation: Data driven communications for 2014

Posted by Brittany Lett on Tue, Oct 08, 2013 @ 01:52 PM

Using information to drive smarter PR campaigns

Date: Thursday 17th October 2013
Time: 8:00am PDT / 11:00am EDT / 16:00 BST

As communications professionals, you have access to hundreds of data points a year, but how do you use that data to inform your future communications strategies?

Cognito's upcoming webinar will provide insights in to how the most forward thinking CMOs and CCOs in finance are leveraging data to better support their teams, improve efficiency and reduce costs

Topics to be discussed include:
- How CMOs are using technology and data to support their communications teams
- How CMOs use competitive intelligence to tell their story to the C-Suite
- How measurement of PR is changing and how to keep up

We look forward to you joining us on October 17th.

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As the world gears up for the Shanghai Free Trade Zone

Posted by EeGhim Chua on Fri, Sep 27, 2013 @ 04:07 AM
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Forget QE tapering for a moment. China is set to dominate financial headlines for the next few days as it gears up for the launch of the Shanghai Free Trade Zone (FTZ) this weekend.

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A glimpse into the future of B2B Marketing

Posted by Kathryn Mortimer on Tue, Sep 17, 2013 @ 05:57 AM

Bright sunshine greeted guests as they arrived at Coq D’Argent for Cognito’s London Summer Breakfast Byte. Submarine analogies, debates and fascinating insights into the future of B2B marketing awaited them from Misys’s Mika-John Southwood, Cognito’s Tom Coombes and Tim Weller, CEO of Incisive Media, with Cognito’s Andrew Marshall moderating.

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When PR is the news

Posted by Ian Burge on Fri, Jun 28, 2013 @ 10:37 AM

Despite the best intentions of public relations practitioners, meticulous media relations planning doesn’t always create the desired result. A high profile example of how it can go horribly wrong surfaced in the Business section of this morning’s Times of London, as Ian King, the paper’s business editor (and erstwhile business editor at The Sun), turned his critical eye on Amazon’s PR efforts.

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A “Lite” Breakfast with Global Macro Trader

Posted by Claudia Coleman on Wed, May 15, 2013 @ 08:22 AM
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Following the success of our latest Breakfast Byte which focused on trends and hot topics for communications professionals, the Cognito team in London unveiled the first “Breakfast Byte Lite”. The team invited Bruce Love, Editor of the new publication Global Macro Trader to discuss their offering, the market-moving topics that they would be covering and what they are looking for from PR professionals.

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