Following the success of our latest Breakfast Byte which focused on trends and hot topics for communications professionals, the Cognito team in London unveiled the first “Breakfast Byte Lite”. The team invited Bruce Love, Editor of the new publication Global Macro Trader to discuss their offering, the market-moving topics that they would be covering and what they are looking for from PR professionals.

Cognito Reads is our new book club. Every month here on the blog, we’ll be highlighting a recent financial or business non-fiction book, and discussing the communications questions and examples raised in the text. Our inaugural edition comes from New York-based Account Manager Oksana Poltavets. 

7th Annual Financial Services Cares Gala
Cocktail Hour

Next in our 10 Commandments of B2B Social Media in Financial Services series is Commandment #2: Align Strategically.

Many consultants I work with believe that their power to influence lies in their ability to persuade and their ability to persuade lies in their ability to explain. They imagine themselves at the head of a boardroom table giving an excellent presentation to a group of senior executives, standing back and basking in the deserved adulation and praise. But the most experienced and best consultants – the most persuasive people- understand that their power does not reside in their ability to explain. It lies in their ability to ask the right questions.
Especially in client management, asking questions is one of the most powerful mechanism for controlling the situation and its outcome and convincing the client of your expertise.
There are several reasons for this:

Here at Cognito, we pride ourselves at the coverage we secure for our clients. Whether it is the Financial Times, Bloomberg Television, Wall Street Journal, Dow Jones Newswires or our beloved trade magazines – we are constantly inspired to facilitate achievement for the firms we represent.

“There's none so blind as those that will not see” goes the old adage, and nowhere is this more true than in the boardrooms of B2B firms during budget season.

We are excited to share that we have been named one of the 50 Most Engaged Workplaces™ in 2011 by Achievers!

The changing media landscape – How corporates should look to adjust their communications strategy to ensure they meet their goals