Using information to drive smarter PR campaigns
Date: Thursday 17th October 2013
Time: 8:00am PDT / 11:00am EDT / 16:00 BST
As communications professionals, you have access to hundreds of data points a year, but how do you use that data to inform your future communications strategies?
Cognito's upcoming webinar will provide insights in to how the most forward thinking CMOs and CCOs in finance are leveraging data to better support their teams, improve efficiency and reduce costs.
Topics to be discussed include:
- How CMOs are using technology and data to support their communications teams
- How CMOs use competitive intelligence to tell their story to the C-Suite
- How measurement of PR is changing and how to keep up