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Cognito & Google give advice on social media best practice for financial services

Posted by Viv Hsu on Wed, Nov 27, 2013 @ 11:47 AM

This past week, Cognito worked in partnership with Google to jointly present an industry leading webinar on social media best practice in financial services.  The deep sector knowledge from Cognito combined with Google’s unparalleled digital overview provided real insights and relevant discussions onone of the industry’s hottest topics. There was a particular focus on highlighting companies in the financial services who are using social media successfully, to drive real business impact.

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Using Big Data to Drive Communications Strategies

Posted by Brittany Lett on Wed, Nov 06, 2013 @ 10:57 AM

This fall, Cognito brought together some of the industry’s most innovative and data-savvy marketers to provide insights in to how financial services companies are currently using big data to  drive to help their business forward and influence the bottom line.

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Time for a step change in financial services photography

Posted by Andrew Marshall on Mon, Sep 23, 2013 @ 03:07 AM

Sibos is always a great opportunity for financial services comms geeks like me to pig out on trade publications. Catching up on some of them on the flight back from Dubai, I noticed a few bits of client coverage I'd missed during a hectic week, but what really struck me was the mixed quality and style of photography. Of course, financial software doesn't easily make for great photography, hence the explosion of interest in infographics (aka graphs and charts!) in our field. Publications like Global Custodian and Euromoney have long been – in addition to strong photography - at the forefront of more cutting edge use of illustrations and cartoons, as well as bolder design treatments.

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A glimpse into the future of B2B Marketing

Posted by Kathryn Mortimer on Tue, Sep 17, 2013 @ 05:57 AM

Bright sunshine greeted guests as they arrived at Coq D’Argent for Cognito’s London Summer Breakfast Byte. Submarine analogies, debates and fascinating insights into the future of B2B marketing awaited them from Misys’s Mika-John Southwood, Cognito’s Tom Coombes and Tim Weller, CEO of Incisive Media, with Cognito’s Andrew Marshall moderating.

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The Future of B2B Marketing in Financial Services

Posted by Ian Burge on Mon, Jul 01, 2013 @ 06:11 AM
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On Friday 19th July 2013, Cognito will hold a summer Breakfast Byte in London to discuss the future of B2B marketing in financial services.

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Lessons learnt from Osaka – what can you do in Dubai?

Posted by Charlie Morrow on Wed, Nov 28, 2012 @ 09:19 AM

October saw the mass migration of the global transaction banking community out to Osaka. Bankers, vendors, regulators, lobbyists, journalists and other third parties all joined the throngs hurrying to the INTEX Osaka to join the dialogue.

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Cognito Commandment #2: Align Strategically

Posted by Brittany Lett on Wed, Apr 18, 2012 @ 05:35 AM
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Next in our 10 Commandments of B2B Social Media in Financial Services series is Commandment #2: Align Strategically.

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An Introduction to Cognito Analytics

Posted by Ali Wells on Thu, Apr 12, 2012 @ 09:12 AM

Take a 60-second look at one of Cognito's proprietary pieces of technology, Cognito Analytics, and how see how it helps the financial services sector.

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Cognito Webinar: Maximize Your Events to Deliver Clear ROI in 2012

Posted by Cognito Editor on Thu, Feb 23, 2012 @ 07:42 AM

Maximize Your Exposure At Events To Deliver Clear ROI In 2012 
Using PR, marketing and social media channels

A free webinar for firms in the financial services sector
On: Monday 5th March 2012
At: 08:30am PST / 11:30am EST / 16:30pm GMT   

In the competitive world of financial industry events, firms are finding it increasingly difficult to stand out among a sea of exhibitors. Gaining a notable presence at your industry tradeshow can be a costly endeavor, but how can you accurately measure your returns?

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Cognito named one of top 50 Most Engaged Workplaces in 2011!

Posted by Angela Byrne on Tue, Nov 15, 2011 @ 10:15 AM
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We are excited to share that we have been named one of the 50 Most Engaged Workplaces™ in 2011 by Achievers!

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