So much is changing in communications that it can seem overwhelming. Simply understanding the workings and protocols of new media channels requires real application and time. The problem of keeping prominent and relevant to your communities is compounded by the fact that there is an enormous amount of traffic, even in niche sectors.

As much as firms had to learn to write effective press releases and to get them noticed by the right people using traditional channels, now there is a new skill set and modus operandi to be learned. Cognito will be introducing a range of tools to help people navigate and leverage social media in financial servies in 2011. Email cognitoanalytics@cognitomedia.com to be kept up-to-date.