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    PR History Lesson

    Posted by Paul Damon on Thu, Feb 24, 2011 @ 01:57 PM
      
      
      
      

    In the latest issue of Harper’s, there is an eloquent, playful piece by “Easy Chair” columnist Thomas Frank on a curious thriller Glenn Beck published mid-last year.  Characters and issues in the thriller are familiar to those of you who may know the Beck worldview, but interestingly, the PR industry – oft maligned by the left – is the enemy here, corrupting the world and crushing democracy.

     

    Frank digs deep on this incongruity and ultimately concludes that this is Beck’s confessional work, a “demented reflection.”

     

    All that aside, Frank gives some good history on PR and the mavens of the past century – Ivy Lee, George Creel and Edward Bernays – and also asks us to reflect on the influence Mr. Beck wields as one of the most listened to modern day sophists out there.

     

    A good piece for 'communications professionals' – political arguments aside.  

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