Cognito recently visited the Occupy Wall Street protest that is being staged a couple of blocks north of our New York office. Since it looks like this protest is going to go on for some time, Cognito thought maybe those camping out will have time on their hands. Why not read a book or 14? Loretta Mock, Vice President at Cognito, talks to CNBC about Cognito’s proposed reading list as well as some of the messaging issues within the protest. 

Cognito’s Reading List for Occupy Wall Street Protestors, as featured on CNBC:

• The ABCs of the Economic Crisis: What Working People Need to Know by Fred Magdoff and Michael D. Yates
• The Dodd-Frank Wall Street Reform and Consumer Protection Act by Chris Dodd and Barney Frank (from Jane: A sure way to end the protest because demonstrators reading this will be bored to death.)
• The Great Financial Crisis: Causes and Consequences by John Bellamy Foster and Fred Magdoff
• Keynes Hayek: The Clash that Defined Modern Economics by Nicholas Wapshott
• How to Succeed in Business Without Really Trying by Shepherd Mead and Stanley Bing
• Liar’s Poker by Michael Lewis
• How to Win Friends & Influence People by Dale Carnegie
• Organizing For Dummies by Eileen Roth and Elizabeth Miles
• Poor People's Movements: Why They Succeed, How They Fail by Frances Fox Piven and Richard Cloward
• Protesting Power: War, Resistance, and Law by Francis A. Boyle
• Too Big to Fail by Andrew Ross Sorkin (from Jane: Watch him on Squawk Box instead.)
• Your Dream Career For Dummies by Carol L. McClelland and Richard N. Bolles
• When Genius Failed: The Rise and Fall of Long-Term Capital Management by Roger Lowenstein Dealbook.nytimes.com
• Eight Days: The Battle to Save the American Financial System by James B. Stewart , The New Yorker, September 21, 2009