The Communicator Speaks
Posted by Dan Simon on Sat, Nov 29, 2008 @ 05:30 AM
On election night this commentator suggested that Obama's true strength
lay in his potential for combining action with oratory. So far he
appears to be fulfilling this potential. In addition to some well received
picks for Treasury (Geithner) and NEC (Summers) which have had the
media swooning and the markets reaching for the smelling salts, Obama
has established an Economic Recovery Advisory Board (modeled on Pres.
Eisenhower's Foreign Intelligence Advisory Board) and appointed former
Fed Chairman and fabled inflation slayer, Paul Volcker to head it.
All decisive action. But being in PR what
has really caught this writer's attention is the series of three,
well-choreographed press conferences that he held in the days running
up to Thanksgiving. While most President Elects would be keeping a low
profile at this point, PE Obama has judged correctly that what is
needed now is not just smart action but lashings and lashings of
communication. He has, of course, left himself lots of wiggle room: on
day one announcing a huge stimulus package without outlining how huge
or where the money was coming from; on day two promising budget cuts
without telling us who exactly was going to suffer. But frankly none of
that is as important as just being out there, ahead of the story. Where
for three months politicians have been reacting to the story as it
unfolds, for three days PE Obama decided to be the story and let the
world react to him. And by drip feeding positive news across a series
of conferences while leaving us hungry for more details that is exactly
what he has been able to achieve. By the way, on the subject this - from the Economist - is very useful: |