Public opinion about the financial services sector is at an all time low. The diligent and invaluable work done by many of the professionals in the sector has been overshadowed by the poor management and greed of a comparative few.

The reality is that there are hundreds of thousands of people in this sector who pride themselves on their professionalism, integrity and for whom prudence and good governance are fundamental qualities.

The industry needs a united voice about its commitment to change, to demonstrate the value of its role and its benefits as a career choice.