The financial markets may be going through one of the most difficult times in living memory, but there is still activity and plenty of it. All of Cognito's offices are experiencing a high level RFPs and demand from across the financial sector which demonstrates that there are many businesses who plan on taking advantage of the benefits that good PR and marketing offer - particularly in bad markets.

Budgets will be allocated more prudently, and rightly so, but after all the shouting, companies in the financial markets still need to use good PR and marketing to drive their businesses - perhaps now more than ever.